From 2012, "Australia is set to ban branding, logos, promotional text and colourful images from all packets of cigarettes in attempt to dramatically cut the number of smokers in the country."
Interesting design problem, this. I think the branding might move onto the cigarette itself, so that smokers become the advertisements, rather than the packaging. Of course, it doesn't help with brand differientation on the shelf, but hey...
Character gestures and frames done for a Sun proposal involving their Java mascot, Duke. Done in Freehand.
Project Blackbox came to Singapore in 2007. I'd worked on so many collaterals for it, including this shirt.
And when the time came, I was in Australia and couldn't be there to PET MAI BABY. :( *nuggetty tears*
One of the proposals for Sun's APAC user base profile updates. Yes, yes, t-shirts are nothing new. But then there's nothing new under the sun (ahem).
What I was aiming for with this, was to make it, if not brand spanking new, then at least... uniquely not-new. ;)
And so, the personalised t-shirt gift was born. Once users fully updated their profiles, they'd get to pick a shirt from one of the designs shown here, and their names would be personalised onto the shirts themselves.
Since Sun's target audience is a bit geeky, and if there's any target audience I know, it's geeks (I started poking at computers when I was 6)... I went a little bit crazy with the silliness factor of the shirts.
Sadly, there were too many logistical problems with shipping t-shirts all over APAC, so it didn't happen.
But I still love these shirts. Especially the Shakespearean sheep. One of these days, I might just make myself one of those.
(Images are stock, sourced by me.)
A quirkier way to present e-mail address collection requests to our client base, and hopefully get them to forward stuff along because it was cute. Plus, they'd get karma for the festive season good deed of saving the snowpeople. >.> Honest.
An accompanying 'petition wall' website was planned, with names (but no email addresses) of the kind, snowman-loving petitioners being shown.
Didn't get off the ground though. :( Was deemed too frivolous.
Illustration was done by yours truly, in Bill Watterson's style (Calvin & Hobbes author). I always did love Calvin's dysfunctional snowpeople.
Concept was simple - create a Sun Calendar using sentences that incorporated the months of the year - with the sentences each reflecting a part of Sun's philosophy.
The calendar was to be customisable, via sticker, as an additional yippee! I'm a unique snowflake! draw factor, once users had updated their profiles with Sun.
I wrote the Month Sentences, and picked the stock visuals to match, but in order to tie them back to Sun, each calendar month also included a quotation from Sun, which inspired the sentence in the first place. Some sentences have multiple versions, because they address different topics, and others have variant quotes, which may help to make the sentence meanings clearer.
Even though this didn't get produced due to logistical issues, it remains one of the Sun pieces I'm most proud of.
Client was looking for an exclusive, sophisticated site design for chartered flights. These mocks are all about the elegance of simplicity - making information easy to find, while emphasizing the whole idea of flight through airy lightness.
I usually try to avoid ipsum lorem in my work, as I feel that it's much, much better if some kind of content can be provided - even if it's only dummy content that I've created from surfing the web and googling my subject. However, in this case, ipsum lorem did creep in, because I wasn't provided with the info I needed to fill in even the most basic blanks.
This is part of the work I did while at Clique Interactive. Images are stock, sourced by me.