For those who would argue that it's impossible to evaluate designs without real content, let me ask this: why then, is it okay to evaluate content out of context of the designs? To review copy decks devoid of color, typography, layout, and styling means that readers are missing out on the important signals communicated by design-cues to priority, weight, and hierarchy of information, but also emotional and aesthetic appeal. If content strategists want to ask designers to stop using Lorem Ipsum, maybe designers should insist that content strategists add style sheets to their copy decks that match the proposed design direction.
via uie.com; emphasis mine
Why?
Because, you utter failure as both designer and writer, good writing should be powerful even if it's untidily but legibly written on 100 sheets of onionskin.
P.S. I agree that Lorem Ipsum can be used in the correct context, and is a valid tool. But the paragraph above is an incredibly annoying straw man argument. Oh, and she's also missed that design supports content; the reverse is called art.
The Liddell Brief
Here’s the big picture[1]: lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. This matters to us as an organization because of our vision to[2] lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. So we’ll know we’re successful if we lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Thus, the single-most-important takeaway our audiences should have from this experience is[3] lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Our competitors will wince at what we’ve created and punch themselves in the face because they’ve been off[4] lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. We all know this will be really difficult because[5] lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua but let’s do it anyway.
via teague.com
The rest of the article is shiny too. ;)
When you work primarily with/in one language, it's easy to lose sight of how beautiful the written forms of other languages are.
This article gives a great overview on the many shiny writing systems and languages humans have developed over the course of history.