myFry - an application for Mr Stephen Fry

Elegantly creative interface and table of contents design.

Has some UI flaws - basically my devs + designers crowded around excitedly poking and jabbering at it once I DL'd it - and everyone made the SAME mistakes with the UI. That in no way takes away from how innovative and lovely the app is though. It was more of a case of, 'OMG that's so cool, but it would be even cooler if it responded like this to that, etc etc'. It simply shows that it was obviously designed more by artists than by UX folk - which arguably accounts for its brilliance in the first place.

It is a little pricey at US$13.99, but hey... if you'd buy the book anyway, buy the app instead. =)

Jonathan Schwartz's Blog: What Brand Means + Additional Nugrant

The saying goes, "a brand is a promise." On a personal level, I've always felt that statement was incomplete. A promise is the lowest common denominator of a brand - it's what people expect. Think of your favorite brand, whether search engine or sneaker or coffee shop or free software, and you'll know what I mean - a brand is an expectation. If you experience anything less, you're disappointed. A promise seems like table stakes.

But a brand must go beyond a promise. To me, a brand is a cause - a guiding light. For fulfilling expectations, certainly, as well as dealing with the ill-defined and unexpected. It's what tells your employees how to act when circumstances (and customers) go awry, or well beyond a training course. My first real experience with that was a personal one.

Starting on a new Corporate Identity and Branding project today. I'll be writing the entire guide, as well as doing the design stuffs. It's not something that's new to me, I've done a couple of guides over the years, and to be honest, I find it all to be rather relaxing fun.

I can whack out a full guide, (layout, copy, content, design) in about 2 weeks (not counting amendments). But it's not the form of the guide that's the most important. It's the content.

I've read a crapton of CI and branding guides over the years, and the only one I've ever read that's stood out for me, that's made me say, THAT is what I want my brand guide to be... is (was) Sun Microsystem's Branding and CI guide. Not only was it amazingly and inspiringly written, it was written TO inspire. I wish I still had copies. None of the other guides I've ever read cared a whit if the reader was inspired by the contents of the guide or not.

Sun Microsystems' guide made evangelists of designers. Or of at least one designer. Naturally, it's not a magic brainwashing pill. If your branding guide is written to inspire, but your company does anything but - it will fail, and fail miserably. But Sun was one of the clients - the only client, really - that I fell in love with after working with their consistently competent staff and also consistently referring to their brand guide for projects large and small.

Also important is the client's willingness to trust you. Especially when it comes to writing - more so than design - the client's trust is... everything, when it comes to creating good content. The best copy, both content-rich and otherwise, that I've written in my professional life, I've written for Sun. Because as a client, they trusted us to go ahead and just WRITE. They trusted us to know how to talk to their target audience.

And, last but not least, they had a strong, charismatic, articulate and literate CEO. A CEO whose eloquent writing and evangelism made it simple to know where to go with the brand; made it possible to KNOW when the tone of the copy was just right; made complex techy stuff comprehensible, thereby in turn making it possible to write it comprehensibly to non-tech folk.

Yes. I was a Sun fangurl. A brand is a cause. Marketing folk, see that rant above... and remember - that's how you want people to talk about your brand.

Forsaken World: Basic Kalaires Plain Trade Run Mini-Guide (Storm)

For both 1st and 2nd trade runs, buying and selling stuff in this order should fill you up to the max, and over, pretty quickly:

You start to buy in Freedom Harbour and continue to buy as listed, selling whatever you bought in the previous place.

First Run:
Freedom Harbour: Wheat Bread
Valley of Whispers: Cloak
Ironclaw Woods: Agaric Mushroom
Heights: Bear Liver
Windcry Farm: Wheat straw

First Run (full profit 12000/10000 but takes longer): 
Freedom Harbour: Wheat Bread
Valley of Whispers: Octopus Drinks
Heights: Nothing
Ironclaw Woods: Agaric Mushroom
Heights: Bear Liver
Windcry Farm: (Make SURE you do not go over 10000, be careful and sell slowly) Wheat straw

Second Run: 
Freedom Harbour: Wheat Bread
Valley of Whispers: Cloak, Octopus Drink
Ironclaw Woods: Agaric Mushroom (Don't sell Octopus Drink yet)
Heights: Sell all (Should have 26k, if not, buy Bear Liver and continue on)
Windcry Farm: Wheat straw
Repeat the run.

Then it's back to Freedom Harbour, sell off your Wheat Straw, and you're done!

If, at any point, you get a message saying something about 'maximum currency', and you have over the number of mercury coins you were supposed to make (e.g. 23444/20000), then just head back to Freedom Harbour and hand in the quest.

I'm not sure if the money changes by server, so for now, take it that this is just for Storm.

In the day-to-day trenches of adult life, there is actually no such thing as atheism.

In the day-to-day trenches of adult life, there is actually no such thing as atheism. There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship. And an outstanding reason for choosing some sort of God or spiritual-type thing to worship -- be it J.C. or Allah, be it Yahweh or the Wiccan mother-goddess or the Four Noble Truths or some infrangible set of ethical principles -- is that pretty much anything else you worship will eat you alive. If you worship money and things -- if they are where you tap real meaning in life -- then you will never have enough. Never feel you have enough. It's the truth. Worship your own body and beauty and sexual allure and you will always feel ugly, and when time and age start showing, you will die a million deaths before they finally plant you. On one level, we all know this stuff already -- it's been codified as myths, proverbs, clichés, bromides, epigrams, parables: the skeleton of every great story. The trick is keeping the truth up-front in daily consciousness. Worship power -- you will feel weak and afraid, and you will need ever more power over others to keep the fear at bay. Worship your intellect, being seen as smart -- you will end up feeling stupid, a fraud, always on the verge of being found out. And so on.

Dude, She's in Tree Form aka This is What Happens With Infinite Gear Spiral Systems

FriendofNugget1 in Alterac Valley: OMG, she's (nugget) tanking everyone at the flag!
FoN2: Yeah, bear form is overpowered.
FoN1: Dude, she's in tree form.

...ahh, much as we gripe about gear-based systems, once in a while, everyone loves being on the ridiculously over-geared end of the equation.

Note: This was in Burning Crusade, tail-end.

Pink is a manly colour.

Alas, the FW server I've been playing on for the past week or so has been hit by a DDoS that PWE is still trying to squish. And so, in true altaholic fashion, I've gone off to the Lionheart server to explore the joys of pink, manly dorfs.

Introducing... Peevesbury. The pinkest, most manly beard-bearer in the... west? (Well, Lionheart IS a west-coast server and all...)