A Sandwich, A Wallet, and Elizabeth Taylor's Cousin | 43 Folders

THE MORAL(S)?

  1. The Sandwich Guy can’t do much for you until you’re hungry enough to really want a sandwich.
  2. Once you’re hungry enough, you still have to pay money for the sandwich. This won’t not come up.
  3. Few people become “a good customer” without understanding both 1 and 2.
  4. Few companies become “a smart business” without understanding 1, 2, and 3.
  5. Basing his business on an understanding of 1, 2, 3, 4, and 5 doesn’t make The Sandwich Guy a dick; it makes him a smart business.
via 43folders.com

Ostensible Customer. That's a very good name.