Lies you say? Nu! Nu lies! The resin from an orchid, which is a main ingredient, is responsible for the gooey taffy stickiness of doom!
Nice article on Salon.com with lots of details (but sadly no peektures), including - importantly! - how it tastes.
Interesting video about how it's made, but it's all in Turkish, without subtitles. :( Towards the end bit (10:00 and 13:00) you get to see the sticky gooey goodness in action though.
Someday I will be able to plan my hollydays far enuff in advance to go try this stuff...