A quirkier way to present e-mail address collection requests to our client base, and hopefully get them to forward stuff along because it was cute. Plus, they'd get karma for the festive season good deed of saving the snowpeople. >.> Honest.
An accompanying 'petition wall' website was planned, with names (but no email addresses) of the kind, snowman-loving petitioners being shown.
Didn't get off the ground though. :( Was deemed too frivolous.
Illustration was done by yours truly, in Bill Watterson's style (Calvin & Hobbes author). I always did love Calvin's dysfunctional snowpeople.