Unfortunately, the client was unable to visualise how the Vanilla style could be reskinned to adapt to campaigns. As a result, I did up 2 more versions, showing how different campaigns could possibly handle the reskinning.
Additionally, although I originally followed Apple's guidelines for the icons in the bottom navigation bar, it was felt that there wasn't enough 'uniqueness' to it. This Formal skin, and the visuals in the next post (Quirky skin), addressed that issue.